Anyone who has attended FBC14 knows that this is definitely a group who loves to snack! So we’re so excited that this year, PopChips (@popchipsUK) will be satisfying the community of international food bloggers with their flavours popped in FBC14 goodie bags!
As snackers, we faced a dilemma – we craved delicious, but knew we should choose healthier. We’re from california, after all, and what we were looking for just didn’t existing in the snack aisle.
So we went to work and after a lot of research (snacking), we found a way to pop a chip that had all the flavour and less of the fat and other stuff that gives snacking a bad name. And that’s how we discovered the magic of popping a chip, alright, alright, crisp!
We were so excited about popchips, we couldn’t keep them to ourselves; so we shared with our fellow snackers, and popchips quickly became one of the fastest growing snack brands in America.
Apparently the word (and bag) got out in the U.K., where you obviously know a good thing when you taste one. We got such an outpouring of snack love from our fellow British snackers, well, we just had to share the bag.
So now we’re excited to be popping in the U.K. – especially since you’ve been asking so nicely; even if you do insist on calling it a crisp.
Never fried. Never baked. Our potato chips are popped (like popcorn). With all the flavour and less than half the fat of fried crisps and less than 100 calories per serving, you’ll taste why they’re winning awards (and acclaim) throughout america!
How did you hear about FBC?
We heard about FBC through word of mouth and are so excited to be involved. We’re treating bloggers in the goodie bags to try popchips and enjoy their delicious flavours!
How can other bloggers get their hands on your product?
Looking for more info about us? Give a holler to our media folks. They’ll e-mail you our press kit, provide high-res images, and answer any question. If you ask nicely, you might also get access to our online press room.
How has social media helped you connect and engage more with a wider audience and particularly bloggers?
We love chatting to bloggers through our social media channels and find it’s a great opportunity to build relationships with our blogging audience.
What do you value in food, travel, or lifestyle blogs?
We value innovation, authenticity, character and personality in a blog.
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