Join us in welcoming Proper Pops! Launching at #FBC15

Proper_Pops_Master_Logo_HiResProper Pops are a delicious nutritious rich – guilt free snack which will keep you fuller for longer. They are low calorie, low fat and low in sugar. They are gluten free, lactose free, vegetarian and packed with protein (35%). They are also high in fibre and a source of Vitamins B1, B6 B12 and folic acid.

Proper Pops are popped not fried and are packed with protein (not potatoes) and are a premium ambient snack.
Our nutrient rich chips are 100% natural and taste delicious. Our product is completely different and is made from pure Casein (the main protein in milk) but are lactose free.
 Connecting Brands
Industry Partner FBC15
How did you hear about FBC? Tell us why you would like to take part in FBC this year?

We Googled events coming up re food and Food Blogger Connect was at the top of the list!

FBC registered attendees from around the world will be going home knowing more about your product and its flavour! How can other non registered bloggers get their hands on your product? Where can they find it if they wanted to order or connect with you?

There are three Proper Pops SKUs – Lime, Lemongrass and Garlic, Zesty Lemon and Fiery Chilli and Sizzling Sweet Paprika. They come in a disruptive packaging format with compelling disruptive communications and merchandising.

The Lime, Lemongrass and Garlic variant are available in 130 Sainsbury’s stores from Sept 12th.

We will also be distributing through Marigold distributers in London/Greater London from Oct/Nov. Marigold have access to the most prestigious wholefood stores in London/Greater London including Whole Foods, Selfridges and Planet Organic to name a few.

Proper Pops is part of the Carton Group in Ireland which has been in operation for eight generations. The company has 850 employees and has recently built a purpose built factory for the production of our healthy snack having identified a currently unmet consumer need while paying particular attention to market trends and growth in healthy eating and nutrition.

What can FBC attendees expect from you at the event?

We’re showcasing the crew! Lime, Lemongrass and Garlic, Zesty Lemon and Fiery Chilli and Sizzling Sweet Paprika. Proper Pops are nutrient rich popped chips.

Are you a fan of food, travel, lifestyle blogs?

A huge fan of food but haven’t followed any food blogger in particular. Really keen to get more involved.

How has social media helped you connect and engage more with a wider audience and particularly bloggers?

Social Media, Facebook and Instagram in particular have been great in deploying ambassadors who are integral in influencing and broadcasting brand awareness. They have recommended product to friends and checked availability of products in local stores or gone into local stores to request stores stock the product.

What do you value in a blog? To achieve a successful blog (from an industry perspective) what comes first – the dishes, the styling, the photography or the words? 

The images of the dishes in all media are usually the first thing to capture my attention. Cooking time and ingredients are also a factor.

If you could tell people to eat one thing more often what would it be and why?

Proper_Pops_Pot_Lime&Garlic_1c_300dpiProper Pops – Protein is an integral building block for bones, muscles, cartilage, skin and blood and is an important component of every cell in the body. It builds and repairs tissue and makes enzymes, hormones and other chemicals. Without protein our bodies would not be able to function properly.

When we eat protein based foods, the body breaks it down into amino acids. Of the 22 amino acids produced, these are divided into two categories, essential and non-essential. The body can make some of these essential acids without any help, but certain amino acids must come from eating foods containing protein.

Together with carbohydrates and fat, protein is a macronutrient which means that the body needs relatively large amounts of it to provide energy for our bodies and helps fight off illness and disease and keep our important immune system in top notch condition. Protein is not stored in the body so it is important to eat healthy protein every day.

The combination of protein/fibre and other nutrients in Proper Pops help rebuild and restore muscle – lead to better brain function, contributes to a growth in muscle mass and to the maintenance of normal bones. Calcium is needed for the maintenance of normal bones and contributes to normal muscle function and energy-yielding metabolism.


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