Introducing MASSIS Tea at the #FBC15 #strEATParty!

We are proud to announce MASSIS Tea  (@MASSIStea) at the #FBC15 #strEATParty!

Logo Halo copyMASSIS tea have created a truly unique and exciting concept. Using tea, they have managed to create a blend that can be pulled through a conventional espresso machine to create a full-bodied and robust shot of Tey®, which is then used as the basis for various palate tingling creations. At #FBC15 they’ll be showcasing Iced Tey®. Perfect on a summer’s day, crushed ice and tropical flavours like coconut or ginger and honey are added to a shot of Tey® and shaken over ice. Garnished with citrus fruits, this is the ideal way to revitalise and refresh. Visit to find your nearest stockist, or pop into their concept store between Leicester Square and Covent Garden tube stations.

Connecting Brands
Industry Partner FBC15 How did you hear about FBC? Tell us why you would like to take part in FBC this year and how you will be featuring your product to connect with the community of bloggers?

FBC was introduced to MASSIS tea at Taste of London – one of the most prestigious and biggest food and drink events of the year. Having launched a new range of drinks (Ginger & Honey Iced Tey, and their signature Sloe Gin & Tey Cocktail) to great success, MASSIS tea broadened their horizons further and partnered with FBC to showcase to those who haven’t yet had their minds blown yet!

What other events/markets/pop ups/supper clubs do you take part in throughout the year? 
We used to trade at street markets and food festivals all over and around London, from Maltby Street near London Bridge to Hackney, Harrow, Uxbridge, Surrey, Richmond, Lewisham, Brixton, and even a stint in a pop-up in Walthamstow and one in Westfield Stratford. Taste of London took us to the next level – WOW, what an amazing 5 days that was! Our time is limited now and unfortunately we’ve been unable to trade as often as we’d like at street events – this is all due to opening our Covent Garden store – it keeps us very busy!

Tell us a little bit about who you are. Your influence and your inspirations? How did you get started?

5G5A5750Hovig Yardim studied Biomedical Sciences at UCL and was in a rock band. His aunt Maral French graduated as a food scientist and now runs her own PhotoBook business. Two different backgrounds, one common passion; exceptional tea, for everyone.

Having developed the idea of experimenting with tea and applying different flavours through a system never seen before with tea, they merged their scientific knowledge, developing the product and range further; they saw nobody had done anything like this and knew this had to be shared with the world.

Combining his enthusiasm and passion with her business expertise to bring together a harmonious balance of youth and wisdom, MASSIS tea was born.

We started by trading at various street, food and farmers markets in and around London to see what everyone thought of the Tey® range of drinks. Within a very short space of time, a regular customer base and hype around MASSIS tea built up. It is based on the success of this initial period that we are now in a prime location with our debut store between Leicester Square and Covent Garden tube stations, and supply over 15 stockists with our signature range. With 12 flavours of Tey Latte, 3 flavours of Iced Tey and even a Tey Cocktail range launched in summer 2015, you’re not limited by choice. Above all, we want to share our passion with you and bring people together, one cup at a time. MASSIS tea – redefining the nation’s favourite drink.

If you could cook for anyone – dead or alive, cook/ celebrity/ public figure – anyone! Who would it be and why?

I’d get Gordon Ramsay to taste our Gingerbread Hug flavoured Tey Latte. I love his no-filter attitude, and it would go one of two ways: 1) He loves it, and praises us. Wonderful. 2) He hates it, and tells us what he doesn’t like about it, allowing us to take the product further and making it even better. Either way, it’s a win/win. Plus I get to meet Gordon Ramsay.

5G5A5588What positive effect are food bloggers having on the food scene? How has social media helped you connect and engage more with a wider audience? 

Bloggers are amazing – without them, Instagram and Twitter wouldn’t be what they are today. Food and drink is enjoyed worldwide – they just make it that much more accessible. Plus you can let them filter the good from the bad, choosing only the best places without experiencing those that aren’t.

Do you have a blog?

We don’t have a blog unfortunately. We’re working on it though – once we get to a magic number of outlets (keeping this secret for now…), we’ve got plans for a truly redefining blog – one that mimics what we’ve done with Tey; taking the coffee model and applying it to what we drink most of, tea!

What are you hoping to get out of showcasing to bloggers at FBC?

At #FBC15, we want people to try Tey, to experience it, to live what we live. It’s more than just a strong shot of tea that can be made into a million and one drinks – it’s passion, craft, taste sensation and years of hard work in the making.


What does your set-up mean to you?

Our set up and brand is very important to us. We pride ourselves on quality and only use the best teas and ingredients from around the world; if we didn’t present ourselves in the same way, then we’re not doing Tey® any justice.

5G5A5631Where do you see your set-up in a year or five years? How do you plan to stay true to your brand, while expanding in the future?

From starting in a 3×3 pop up gazebo on the weekends to trading full time and opening our cafe in a prime location in Covent Garden, we’ve come a long way in a short space of time already. Having a patented worlds-first product definitely helps set us apart, but we can’t rely solely on that for success. Without hard work, dedication, and the most amazing team here at MASSIS tea HQ, none of this would have been possible.

Having reflected back, we can look to the future now – we have some very exciting projects lined up to take MASSIS tea to the next level – and we’re talking BIG here. None of us have ever been this excited to wake up on Monday mornings before!

What trends have you seen come, go, stick and how do you cater amongst the trend? What challenges do you think traders face in establishing their set ups and achieving success? 

There are always trends on the food scene and definitely noticable patterns.

For example, you’re not going to make thousands in the first week of trading – it takes time for customers to come back and get to know you. We noticed we did much better when regularly trading at markets weekly, as opposed to jumping from area to area.

Image and branding also play a huge part – nobody wants to buy from a once-white gazebo with ripped sides and a serving table that isn’t level from staff who serve without smiling. Compare that to staff with aprons, a clean and presentable workspace and all round care for your business; it doesn’t cost more to care more, but it definitely pays more.

What advice would you give to anyone looking to join the street trader scene? Have you taken part in any workshops, classes or resources to help set up your stall? Are there any mentor and community initiatives you highly recommend? 

Visit a few places before starting up – from the daily markets, to weekly markets, to one off events where food and drink are served, restaurants etc and talk to the traders.

We’re all friendly and started in the same place, so we understand what it’s like to jump in the deep end and be on the other side of the bar for the first time.

Make sure documentation is up to par and you’re covered legally, and don’t forget the little things like a menu, a smile, and some banter. There’s no point doing anything if you’re not going to enjoy it along the way.

If you could tell people to eat one thing more often what would it be and why?

Tey…OBVIOUSLY! Not only is it better for you than cof*ee (we’re not allowed to use the “c” word here!), but it’s more versatile, is packed with antioxidants and tastes so much better! Plus we’re a nation of tea drinkers, so what are you waiting for?!…pop down and see us at FBC 2015 – we’re the ones with the awesome drinks. MASSIS tea – redefining the nation’s favourite drink.



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