#FBCDxB Roaming Workshop

Food Blogger Connect, celebrating its fifth anniversary this July, might already be the world’s leading international food blogging conference with attendees travelling to London each year from around the globe. Now, however, we’re delighted to announce that we’re spreading our wings around the world too. We’re hitting the sun and flying out to Dubai for an #FBCdxb Roaming Workshop Weekend!

The two-day event taking place the 4th and 5th of October 2013 will bring bloggers and industry professionals together in one of the hottest cities for food in the world, with plenty of chance to top up the tan as well.

With renowned food writer, Dianne Jacob, hosting her Pen to Paper Writing Workshop and award-winning food photographer Ellen Silverman and writer Martha Holmberg holding their Photography, Styling & Recipe Workshop, it promises to really help make your work as engaging as possible.

Friday 4th October 2013

Pen to Paper Writing Workshop. Instructor Dianne Jacob, a veteran of newspapers, magazines, interactive books, and now in her fifth year as a blogger, explores myriad ways to write well and get published. If you love to write, dream of being published, or if you’re already on the road and have new goals to push yourself further with a book, this is the class for you.

In the morning sessions, Dianne will focus on technique and craftsmanship. You’ll read examples from the best writers of our time, and try your hand at exercises focused on the senses, personal essay, and self editing, all designed to strengthen your writing immediately.

After lunch, we’ll move to the professional side of writing, covering freelance writing and book publishing. An interactive classroom style will make the time fly by as we explore the techniques of several successful bloggers, and the industry side of publishing and what editors want.

Designed to bring your simmering creativity and style to a boil, this class will lead you through your own creative process with tons of practical information from an editor and writing coach who has overseen and written award-winning publications. Martha Holmberg, author of several cookbooks, will be a special drop-in guest in the afternoon, as we move on to cookbooks and recipe writing.

Instructor Dianne Jacob (@diannej) is the author of Will Write for Food: The Complete Guide to Writing Cookbooks, Blogs, Reviews, Memoir, and More, which has sold close to 30,000 copies. She has also co-authored a cookbook, was the top editor for two international magazines in the US, and has edited books for publishing houses.

Saturday 5th October 2013
The Elements of Visual Storytelling. Veterans of the food publishing world, photographer Ellen Silverman and food writer Martha Holmberg (who are also best friends!) team up to share their methods and insights for crafting engaging and beautiful stories. Through demonstrations, interactive exercises, non-intimidating critiques, and lively discussion, students will learn to connect words and visuals in a way that effectively shares information while expressing their unique voice and point of view.

In this multi-part session, they will show you how to strengthen your distinctive style by integrating words and images more effectively. They’ll start the day with photo foundation work, including simple shooting exercises to improve your command of lighting, camera angles, and depth of field choices. Next, they’ll focus on defining and expressing your voice, through the choice of props, color palettes, and image composition. You’ll engage in fun, non-intimidating writing exercises and hands-on propping and shooting.

The last portion of the storytelling class will explore how to make technique and how-to shots as beautiful as they are informative, by discussing which recipe elements to shoot, how to handle backgrounds, depth of field, close ups, and how to write corresponding captions that support but don’t duplicate the visuals.

In the last class of the day, Writing a Recipe That Works, Martha Holmberg will share her methods for capturing a recipe as she develops it, writing the strongest recipe possible, and testing it with you, so your readers will love it as much as you do.

Instructor Ellen Silverman (@EllenSPhoto) is a freelance photographer who lives and works in New York City.  Her primary focus is food photography. She has photographed over 25 cookbooks including Gwyneth Paltrow’s “My Father’s Daughter”, Daphne Oz’s upcoming book, Sally Swift and Lynne Rossetto Kasper’s “The Splendid Table Cookbook”, Kurt Guttenbruner’s “Neue Cuisine”, and Mindy Fox’s just released, “Salads: Beyond the Bowl” to name a few. She also shoots for many editorial clients such as La Cucina Italia, Country Living and Sweet Paul, and more. Her work can be viewed at: http://www.ellensilverman.com/

Instructor Martha Holmberg (@marthaholmberg) is a food editor, author, writer, and communications consultant. She is also the communications and content director of the International Association of Culinary Professionals (IACP) and was the editor-in-chief of Fine Cooking magazine for 11 years.

Hosted at the Archive, a fantastic arts space located in the heart of Safa Park, near the entrance of Gate 5, it’s outside surroundings are perfect for photography and writing, taking advantage of the beautiful landscape of the park in a dynamic and natural space. In a Middle Eastern city where people of various cultures, backgrounds, and ethnicities come together seamlessly in a most modern and interconnected way, The Archive Dubai provides the perfect backdrop.

Additionally, each day will include food and beverage tastings during the breaks and hosted evenings for all attendees.

Experience traditional Chinese decadence on Saturday evening with a celebratory hands-on dinner at Hakkasan, one of Dubai’s most famous and acclaimed restaurants! Located in Dubai, London Hanway Place, London Mayfair, Miami, Abu Dhabi, Mumbai, New York and San Francisco, the name is a combination of the Chinese dialect Hakka and the Japanese form of addressing someone, San, and was conceptualised by Alan Yau, the man behind other ground-breaking restaurants such as Wagamama, Yauatcha and Busaba Eathai.

Hakkasan opened to critical acclaim, achieving a Michelin star in 2003, and was the only Chinese restaurant in Europe to receive such an accolade that year. Hakkasan London Mayfair was also awarded a Michelin star for 2012. For further details, please visit www.hakkasan.com.

With 20 spaces available, the FBC Dubai Roaming Workshop is open to photographers, stylists, writers, book authors, journalists, publishers, industry professionals, hobby or accomplished bloggers, the curious enthusiasts looking to learn even more for their own satisfaction or professionally and want to meet some like-minded people.


Friday, 4th October



10:00 AM – 10:15 AM Registration
10:15AM – 12:30 PM Pen to Paper Writing Workshop with Dianne Jacob – Craft and Techniques of Writing Well
12:30 PM – 1:45 PM Lunch
1:45 PM – 3:45 PM Pen to Paper Writing Workshop with Dianne Jacob – Getting A Book Published
3:45 PM – 4:00 PM Community Break
4:00 PM – 5:45 PM Pen to Paper Writing Workshop with Dianne Jacob & Martha Holmberg – Writing Recipes and Cookbooks
7:30 PM – Onwards Dinner
Saturday, 5th October



10:00 AM – 10:15 AM Registration
10:15 AM – 12:30 PM Photography Workshop – The Elements of Visual Storytelling with Ellen Silverman and Martha Holmberg
12:30 PM – 1:45 PM Lunch
1:45 PM – 3:45 PM Photography Workshop – The Elements of Visual Storytelling with Ellen Silverman and Martha Holmberg
3:45 – 4:00 PM Community Break
4:00 – 5:45 PM Capturing Recipes That Work with Martha Holmberg
7:30 PM – Onwards Dinner hosted by Hakkasan

Price: £325 Weekend Roaming Workshop including food and beverage.

This limited edition hands-on workshop weekend, on the back of our trailblazing London conference that’s grown and grown each year, is another exciting step in our aim of bringing together and connecting the food blogging community from around the world. With some of the biggest instructor names in the industry, FBC Dubai will give you the opportunity to learn with the masters of their craft! It’s a wonderful opportunity to hone your art, you’ll come away both satiated and eager to put your new skills to the test. One things for sure, you’ll be bursting with ideas by the end!

For any enquiries or sponsorship opportunities, please get in touch with us at info@foodbloggerconnect.com



Please note that the organisers reserve the right to change any of the talks or change their time-slots. All speakers confirmed apart from where stated otherwise.


13 Responses to #FBCDxB Roaming Workshop

  1. IshitaUnblogged June 27, 2013 at 1:48 pm #

    This is such a fabulous opportunity for all the bloggers in this region. Looking forward to it:)

  2. BarrettLerwick October 9, 2013 at 12:35 pm #

    It is really excited to go through this. I am very fond of being foody.

  3. rebeca sjohn August 29, 2019 at 1:11 pm #

    so happy to hear this, it is really awesome. it will be a great inspiration to all boggers & foodies


  1. Announcing Dubai, My Next Stop for a Writing Workshop | Will Write For Food - July 3, 2013

    […] on October 4, I will do a full-day writing workshop in Dubai! I can’t write this without wanting to scream with excitement. My colleague, the esteemed […]

  2. #FBC Lebanon Roaming Workshop - Food Blogger Connect - July 28, 2013

    […] FBC Dubai already announced for October, we’re stopping off in Lebanon en-route. On Saturday 7th […]

  3. Get It Right Spatulas Sponsoring FBC Roaming Workshops in Lebanon and Dubai - Food Blogger Connect - August 14, 2013

    […]  With FBC truly international in scope, NYC based design team behind Get It Right (@productofgir) will be stuffing their spatulas in goodie bags at Food Blogger Connect’s very first Roaming Workshops – taking shape in Lebanon on September 7th and 8th and in Dubai on October 4th and 5th, 2013! […]

  4. Welcome Baker & More at #FBCDubai - Food Blogger Connect - September 25, 2013

    […] us in welcoming Baker & More at the FBC Dubai Roaming Workshop taking place October 4th – 5th. Baker & More will be offering a selection of macaroons to […]

  5. Get A Taste of Levantine Street Food with Zaroob Dubai at FBC! - Food Blogger Connect - September 25, 2013

    […] Levantine street-food eatery Zaroob (@Zaroobdubai), will be hosting the FBCDubai Roaming Workshop delegates on the 4th of October. A much loved homegrown brand, Zaroob, means “alleyway”. It was […]

  6. Finally! A Site Redesign » Dianne Jacob, Will Write For Food - September 30, 2013

    […] off to Dubai tomorrow to do a workshop, and then on holiday to Jordan and Israel. I’ll be back here […]

  7. Meet Chef Tom - Feeding Bloggers Lunch at FBC Dubai - Food Blogger Connect - October 3, 2013

    […] Reger (@TomTheChef), a freelance chef based in Dubai who will be catering the weekend lunch during FBC Dubai’s Writing & Food Photography Workshop […]

  8. FBC Dubai Welcomes Food Epicurean Fiona Archibold! - Food Blogger Connect - October 3, 2013

    […] are very excited to announce that Fiona Archibold will be supplying FBC Dubai’s Writing & Food Photography Workshop  with a host of props from backgrounds to cutlery, plate ware, crockery, cloths and more during […]

  9. FBC Lebanon Photography & Styling Workshop Journal - Food Blogger Connect - November 25, 2013

    […] tuned for updates from the most recent FBC Dubai Writing & Photography Workshop and news of our upcoming workshops around the […]

  10. FBCDubai Writing, Photography & Styling Workshop Recap - Food Blogger Connect - November 25, 2013

    […] South America to take part in this 2-day food writing, styling and photography workshop, on the 4th-5th of October 2013, which was fittingly held at The Archive: an inspiring art space located in the heart of Safa […]

Leave a Reply


Food Blogger Connect is the trading name of Blogger Connect Limited. Blogger Connect Limited is a Limited Company registered in England and Wales with registered number 08924221

Powered by WordPress. Designed by Woo Themes

Share with your friends

Share with your friends