In the 1990s James Orr, founder of Crosta & Mollica was working for an Italian fruit importer in London, dealing with growers from all over Italy. On his travels he often ate with families as well as in small bakeries, bars and restaurants – getting a proper taste for proper Italian food, especially the breads and biscuits. One day, on a visit to a farm in Puglia in southern Italy, he popped into a local bakery and saw the most incredible durum wheat breads being made. He knew then that a career in bread was where he wanted to be.
Crosta & Mollica bakers come from bakeries the length and breadth of Italy – from the Amalfi coast in the beautiful south right up to the mountains of Piemonte and Liguria in the north, each boasting three key credentials: authenticity, traditional baking methods and delivering on great taste. Essentially these are the people who really do make both Crust & Crumb – the essence of Crosta & Mollica.
Crosta & Mollica’s All Together Italian breads and bread snacks are always classic products from the region, made to the traditional recipe with local ingredients and to be enjoyed by family and friends.
How you will be featuring your product to connect with the community of bloggers?
Like all Italians we are passionate about making great food with extra care and the best ingredients. We love how great tasting food can bring family and friends all together – food bloggers included!
At this year’s event, our chef, Joe Hurd will be sampling our delicious Classic Grissini – wrapped with Parma Ham. Be sure to stop by and say hello!
Our grissini, which are hand twisted breadsticks made with extra virgin olive oil, are called Rubatà and have characteristic twisted ends. They are the most traditional type of grissini found in Piemonte.
The family bakery near Turin has been making grissini since the 1950s; rolling out the dough and then stretching and cutting it before it is laid out in rows on trays to prove and then bake in the oven, all in the same way since the first bake over 60 years ago. You may also enjoy Crunchy Grissini and Black Olive Grissini.
Do you have any exciting recipes to share with bloggers?
Check out Joe Hurd in action @ the All Together Italian Crosta & Mollica Kitchen and pick up some great recipe ideas. The pizza base toppings are a must!
How can other non registered bloggers get their hands on your product?
Crosta & Mollica’s regional Italian breads, bread snacks and biscuits are available from Waitrose, Ocado, Selfridges, Whole Foods, Booths and independent food stores. More details can be found at www.crostamollica.com
What other events do you take part in throughout the year?
Crosta & Mollica has a very active schedule this year. We will be sampling our snacking brand, Piccolo’s (little and light bite-sized Italian breadsticks) at key events during the summer including: The Nomad outdoor cinema experience plus an exciting bar promotion with Birra Moretti. Keep in touch via Twitter and Facebook to find out more and join our little Italian adventure.
Do you work with any bloggers currently?
Crosta & Mollica has been working with key food and lifestyle bloggers over the past few years and has generated extensive coverage / product reviews. There is always plenty of news to report as the brand continues to grow and delicious new products are introduced.
Social media has also played a big part in terms of creating meaningful engagement and reaching out to discerning new followers.
If you could tell people to eat one thing more often what would it be and why?
Bruschetta – the Italian equivalent to an open sandwich! Delicious Crosta & Mollica Pane Pugliese toasted and topped with some juicy ripe tomatoes, a sprinkle of salt, a grind of black pepper, some fresh basil and a drizzle of extra virgin olive oil – all at once tasty, healthy and full of Italian goodness!
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