A big spoonful of a welcome to Mornflake Cereals (@MornflakeCereal) who will be showcasing at #FBC14, Giving Bloggers A Break on Saturday! Find out more about their oaty roots and hear what they had in store for us at #FBC14…
Mornflake is an independent family owned business, based in South Cheshire, and has been in the Lea family for 15 generations since it was founded in 1675, making the company the 8th oldest in Britain and the oldest British oat miller. Mornflake’s heritage and expertise in oat milling spans over 300 years, setting the brand apart from others – Mornflake is one of the very few millers with the capability to mill Oatbran in its most natural, purest form. Renowned for its cholesterol-reducing properties, our Oatbran range is officially endorsed by Heart UK. We also produce Oatmeal in all different grades and classic porridge oats in all cuts, from jumbo to fine-milled. As well as our classic oat ranges, we also produce a unique selection of delicious muesli, granola and flakes. Originally Mornflake milled oats for farmers, but now we contract supplies from them and sell the milled product directly. Most of our grain is ‘contract grown’ on specially selected farms throughout the United Kingdom. By placing these contracts we are helping to conserve this important crop as an essential part of the agricultural economy.For more information visit www.mornflake.com or visit our Twitter Page.
How will you be featuring your product to connect with the community of bloggers?
Mornflake will be featuring in the ‘Give Me a Break’ area, with a stand, showcasing our classic oat ranges, as well as our new convenience range, Mornflake Superfast Pots – simply add a splash of cold water and stir with the integrated spoon, to enjoy a delicious, healthy breakfast wherever you are! Blogger guests can look forward to some free samples and plenty of breakfast goodies!
How can other non registered bloggers order from or connect with you?
All bloggers can connect with Mornflake by emailing Maria in our PR team at firstname.lastname@example.org We are happy to provide samples and more information on our brand and range. You can also visit www.mornflake.com and follow us @MornflakeCereal
What can FBC attendees expect from you at the event?
Guests at the FBC can drop by for breakfast and hear more about the Mornflake story – samples and goodies from our range will be available. Our PR team will also be on hand to talk about ideas and opportunities for working together in the future.
Do you work with any bloggers currently or plan to?
We are looking forward to meeting all the bloggers at FBC and welcome them over to try our products and talk about mutually beneficial opportunities to engage readers.
How has social media helped you connect and engage more with a wider audience and particularly bloggers?
Social media offers a multitude of ways to connect and engage with bloggers and consumers via different platforms and channels . It also allows brands to have a more direct/personal dialogue with their audiences and vice versa.
If you could tell people to eat one thing more often what would it be and why?
We would encourage people to try our Mornflake Oatbran! It is a fantastic way of making everyday dishes more healthy. Check out some of our delicious Oatbran recipes on our website.
Hailed for its cholesterol-reducing powers and versatility as a cooking and baking ingredient, Oatbran works by absorbing excess cholesterol. It is a rich, natural source of beta glucan soluble fibre, which has been shown to lower blood cholesterol. Mornflake Oatbran is expertly milled to ensure it is produced in the purest, most natural form and is officially endorsed by Heart UK. Available in a full variety of delicious cereals, the Mornflake Oatbran range includes classic Mornflake Oatbran and Mornflake Oatbran Cereal pouches in a choice of flavours, from Nuts & Seeds and Plum & Almond Granola to Cranberry & Nut and Very Berry Muesli, as well as Honey & Nut Crisp.
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