60 Seconds with Jennifer from Soy Division

Welcome Canadian blogger Jennifer from Soydivision (@SoyDivisionUK) who is joining us for her first #FBC trekking in from the sunny shores of Brighton.


What are you looking forward to learning and enjoying at FBC this year?

I’m really looking forward to learning more about food photography and styling. I always feel like I’m just guessing when it comes to taking pictures for the blog. I’m also really looking forward to networking. I’m new to the UK (from Canada) and hoping to connect with some fellow bloggers.

Is blogging your full time job? If not, what is your day job?

Normally, I’m a nurse. But, I have decided to give full time blogging a go! 

What motivated you to blog and how has blogging changed your life?

I’ve been blogging for awhile- unfortunately my site crashed and I lost 3 years worth of work! So, I’m starting over again. It started originally as, basically, a personal diary to help me get over a big loss in my life. And as I continued writing, I found a great deal of joy and strength in blogging. Blogging helped me to overcome a lot of my fears, to take new chances and gave me a bit of a confidence boost when I needed it most. In the future, I would like to start doing some vegan supper clubs as well as some various product lines of things that I used to love in Canada that don’t seem to be available in the UK (yet!).

Soy Division

What’s your signature dish?

A tomato based red lentil curry with a a citrus twist. It is one of my go to meals. I also do a mean vegan chicken and waffles (with spicy maple syrup, of course!)

Which other bloggers do you follow most closely?FBC14-FoodBloggerConnect-Register-Today

I read a whole lot of blogs, but stand out ones include: Thug KitchenOh She GlowsThe Sweet LifeVegan Dad and Daily Garnish. I learned that almost everyone is going through some of the same struggles and triumphs that I was. One thing that I really love about blogs is that despite not knowing these people in real life, I feel like I know these people. It gives a sense of connection. I’ve also learned that I’m not alone in my food porn addiction!

What food blogging trends are you enjoying at the minute and what food could you eat all year?

I’m aware of food trends, it’s hard not to be when everyone all of a sudden seems to be posting pictures of macarons or cupcakes. But, much as in the real world, I’m completely untrendy in the food blogging world. Occasionally, I happen upon a food trend accidentally, but mostly I don’t pay a lot of attention. If I had to eat one country’s food for a year, it would have to either be Japanese or Indian food. I could eat both of them every day and not get bored.

Celebrity chefs who use their profile for the greater good or to make us all eat healthily – is that a good thing or an annoying publicity stunt? Who is your favourite celebrity chef ?

I’m torn on the cooking shows. There seems to be a bit of a twisted relationship with food these days. People sit and watch all of these amazing food shows while eating microwaved ready meals. But, I’m really excited to see more people taking an interest in home prepared foods. It gives me hope! My favourite chef is probably Alton Brown. I love his mix of science, banter and cooking. Also, every recipe I’ve ever tried of his has been fantastic.

To achieve a successful blog what comes first – the dishes, the styling, the photography or the words?

I think the key to a successful blog is in this order: the photography and styling (which really go hand in hand) because they pull you in, followed closely by the dishes because they keep you on the site, and the words to me are last but very important as they help me to establish a relationship with the writer.

Do you have a favourite kitchen tool or appliance?

My favourite appliance is probably my oven. It’s nothing special, but I can do so much with it! So versatile and so taken for granted!



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