Food is one of Yvonne’s (@BrandinWorkshop) great passions in life, she has worked with many food and drinks companies to help them develop their business using branding as a business strategy. Yvonne is a very experienced creative business adviser behind The Branding Workshop.
She has just published her book “Whats the difference that makes the difference” a workbook to help SMEs get clear about their brand , its positioning and how to make it a success. Yvonne has worked with several businesses including start up producers of ice lollies, Real Nice Organic, the rebrand of Bonley Wine Estate, a premium English wine label and developed the brand strategy for Firefly Tonics and works with many food producers through the food networks that exist in London.
Yvonne has been involved in the business world for over 25 years and in the arena of business coaching and mentoring for over 10 years. As a business advisor, she was twice nominated for Business Advisor of the Year and won the One to One Best for Business awards for her original work on Branding for Entrepreneurial companies.
Yvonne’s vibrant, direct and passionate ‘Buy Me’ Branding Workshop at FBC12 will give you lots of fun exercises, great insights and practical tips to start or improve your branding. Yvonne’s two hour hands on workshop will help you understand what defines your brand and how to portray your message without limiting yourself. Learn what it takes to take your brand from concept to launch and what is behind a brand strategy. Come out with renewed understanding of how brands actually work without the smoke and mirrors and therefore be able to develop or reinvigorate your own brand or the brands you represent.
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