Your opportunity to connect with City Cruises at #FBC15

It’s a pleasure to welcome City Cruises (@citycruises) for the first time to #FBC15. Find out how you can connect with City Cruises to bring the latest of stylish travel and food on the Thames to your readers.

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City Cruises specialises in sightseeing passenger services on the River Thames. City Cruises offers their guests a gateway to one of London’s biggest and best destinations, the River Thames. Cruises with them mean a chance to experience the beauty of London from the river that flows through it, with a variety of sightseeing, entertainment and charter trips available.

City Cruises has been running since 1985 and prides themselves on bringing London’s history to life through their expert guides while passing the cities top sights. City Cruises also has their our own floating restaurant, the R.S. Hispaniola, which is moored at Victoria Embankment, the perfect place for dinner or drinks.

Dining experiences include the Showboat Cruise, Indian Buffet Cruise and the Afternoon Tea Cruise.

The City Cruises Showboat is one of the best ways to enjoy London by night. While dining on a four course dinner guests will enjoy hit songs from the biggest West End musicals as the sights of London glide past the panoramic windows. The journey, which lasts for three and a half hours, sails past Canary Wharf and Greenwich arriving at the Thames Barrier before returning to the London Eye Pier.

During the three hour Indian Buffet cruise guests will enjoy a live performance with an Indian twist as well as top-notch curries and a chance to admire the mighty River Thames. A boat that gives some of the best views on the Thames will be sailing out with some of the river’s most diverse food, a range of dishes that will suit a range of taste buds including spiced lamb, coconut and chickpea curry, and much more.

Afternoon Tea Passengers can enjoy a quintessentially British afternoon while cruising along the Thames with the City Cruises Afternoon Tea Cruise. The tea includes the usual selection of scones with jam and cream, finger sandwiches and cakes and bottomless tea. Afterwards there’s plenty of time to stroll on the top deck and take in 360° views of London.

Connecting Brands

Industry Partner FBC15

How did you hear about FBC? Tell us why you would like to take part in FBC this year and how you will be featuring your product or brand to connect with the community of bloggers?

We found out about the event on Twitter and were interested as we were looking for opportunities to further promote our dinner cruise and the Hispaniola. We offer a collection of experiences including lunch, afternoon tea and dinner cruises and we want to introduce ourselves to those who may be looking for a unique, fun and different dining experience.

Riverdays Afternoon Tea Cruise 5

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FBC registered attendees from around the world will be going home knowing more about your product and its flavour! How can other non registered bloggers get their hands on your product? Where can they find it if they wanted to order or connect with you?

The best way for people to get to know us is to experience a City Cruise for themselves. We have something for everyone so head down to one of our piers; we depart from Westminster Pier, London Eye Pier, Tower Pier and Greenwich Pier, or visit us online at www.citycruises.com. They can also follow us on Twitter at @citycruises, on Instagram at

Are you a fan of food, travel, lifestyle blogs? If so, who/what type of bloggers do you follow closely or hope to connect and perhaps work with? Tell us about some campaigns or projects you do with bloggers or plan to, perhaps review work, recipe creations, giveaways or others? Which other bloggers do you follow most closely? 

Yes, we understand the importance of bloggers and the awareness they can bring to brands. #FBC15 will be our first experience at a blogger event. It’s something a little different for us but we are very excited about it. We hope to begin to build relationships with key food and lifestyle journalists and hopefully we can begin to work with bloggers more regularly moving forward. We invited food bloggers to the spring menu launch on the R.S. Hispaniola and sightseeing, lunch and afternoon tea cruises in return for live social media posting throughout. This resulted in blog posts with images, mentions in travel guides and further mentions across all social media platforms before, during and after cruise experience. We have also previously worked with bloggers to host a live Twitter takeover and to produce short films.

We follow Alison Wood, a travel blogger, travel blogger Melanie Todd , travel blogger Dr. Sheena Knaur , travel and lifestyle blogger Katherine MacGregor  and food, travel and lifestyle blogger Natasha.

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How has social media helped you connect and engage more with a wider audience and particularly bloggers?

Social media hasn’t been the main focus for us but we are looking to change that. We want to focus on building our brand awareness through social media and begin developing relationships with key names in the blogging industry as we know how important and influential they are. We have realised the importance throughout the last year and are now active on Twitter and Facebook, including running competitions. Instagram is great for imagery, but it is also a brilliant way for us to share blogger reviews etc.

What positive effect are food, travel, or lifestyle bloggers having on the industry?

They are becoming the voices of the brands, helping to drive awareness through platforms that were perhaps unused by companies before. Consumers use them above traditional media and so the whole industry has had to adapt to a new digital world!

What do you value in a blog? To achieve a successful blog (from an industry perspective) what comes first – the dishes, the styling, the photography or the words? What other influences and interests make for a great food blog – travel, fashion, tech or lifestyle?

A blog needs to have equally good writing as it does imagery, and vice versa. The beauty of blogging is that the writer can set their own rules but for a blog to be credible the writer must be professional. Blogs shouldn’t be for people just looking for freebies but really should become a reputable source of information that people trust and will refer to time and time again. Attention to detail is key; if a writer hasn’t done their research or bothered to find out exactly what they ate the piece immediately loses credibility.

What food blogging trends are you enjoying at the minute? What food trend are you looking forward to seeing snowball in 2015?

There seems to be a real interest in experiencing new and perhaps unusual cuisines and locations such as rooftops, old WCs, churches and even boats, rather than a particular focus on one culture. People are mixing and matching and they really want to know what is in their food.

If you could tell people to eat one thing more often what would it be and why? 

More important is for people to try different foods and experience different cuisines. We’re lucky enough to live in a country with such a diversity of different cultures, and the best way to connect is through food and drink.

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