We’re proud to welcome WORLDFOODS (@FusionTasteTeam), as an FBC sponsor in each goodie bag! Get to know WORLDFOODS and hear all about their passion for fusion food and why they’re looking forward to connect with the international blogging community at #FBC14 this June!
WORLDFOODS have seen a surge in the demand for fusion food from the emergence of many new North African, Asian and Mediterranean restaurants, from Shanghai, Hong Kong, Malaysia and Singapore to France, UK and the US. WORLDFOODS saw the need to simplify and make available the variety of sauces and tastes to meet the growing demand for authentic foods in commercial kitchens and at home.
WORLDFOODS today produces a complete range of sauces that can be found on the shelves of most super and hyper markets as well as countless retail outlets around the world. Each WORLDFOODS recipe is developed from local blends using 100% natural ingredients, traditional herbs and spices. There is a range of fusion flavors in the existing products and they may be relevant to most people, even if they are a Chef or a busy homemaker.
WORLDFOODS has up to nine (9) ranges of Asian sauces from Thailand, Malaysia, China and India including sixty five (65) types of sauces, ranging from Dipping Sauce, Pastes, Noodle Sauce, Stir Fry, Cooking Sauce, Marinade, Salad Dressings, Chutneys and Fruit Toppings.
WORLDFOODS products have passed the taste tests for the discerning of palates of Chefs at International Hotels, Airlines, Caterers, Restaurants, and to the everyday busy housewife and Young Urban Professionals.
How did you hear about FBC?
Our PR agency, Cirkle, is identifying potential UK partnerships for us. We have already worked with bloggers on a number of occasions both in the UK and in the US and have seen first-hand the benefits of establishing good relationships with key food bloggers. As we are re-entering the UK market the opportunity of working with Food Blogger Connect seemed like the perfect fit.
How can other non registered bloggers get their hands on your product?
WORLDFOODS has recently re-launched in the UK market with a brand new online shop WORLDFOODS Direct. Bloggers can contact us here or get in touch with us on our Facebook and Twitter pages.
Do you work with any bloggers currently or plan to?
Remaining true to its Asian Fusion roots WORLDFOODS has always promoted the joys of travelling the continent. Global Business Director May Foong is passionate about travel, and loves expanding both her foodie and cultural horizons. This is reflected in our blogger outreach strategy and has resulted in WORLDFOODS building up a network of key bloggers and influencers around the globe from London to Bangkok! This year we are planning to work with more key food bloggers in the UK and USA, these will be part of collaborative partnerships we are running with Foodiepedia (UK) and Moms Meet (USA). In between key blogger partnerships we always love hearing from bloggers who are interested in trying our products.
How has social media helped you connect and engage more with a wider audience and particularly bloggers?
WORLDFOODS has had an active presence on Facebook since 2011, building up a global community of over 18,000 fusion connoisseurs. We also have active Twitter and Pinterest channels where we engage with bloggers and highlighting blogger collaborations. In recent months we have run several Facebook post-competitions based around blogger collaborations. This has benefited the blogger involved by driving traffic to their site.
What do you value in a blog?
We believe there are several key elements to a successful food blog. The first is authenticity; bloggers who write in an open, relaxed and entertaining manner are always a big hit at WORLDFOODS. The second is the styling we love working with bloggers who have strong food photography skills. Thirdly and perhaps most importantly is the dishes themselves, we admire bloggers whose food represents simple yet creative and inspiring home cooking.
Got a quick note you want to share?
We love this chicken dish from the Malaysian East Coast called Ayam Percik, you can use a WORLDFOODS sauce to create this dish.
The WORLDFOODS range is unique in the UK market. The products are authentic, gluten free and suitable for vegetarian and vegans. We have carefully selected a range of the emerging South East Asian flavours that the British are looking for. Our Thai Panang and Massaman Curry pastes provide the most authentic Thai flavours in the UK.
Another favourite recipe is our Vegetarian Quinoa “Fried Rice”.
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