Urvashi Roe (@BotanicalBaker) is Head of Regional Marketing for a UK banking and leads on all content creation for regional marketing plans. She is also Director at iCreativity, her own company, which supports small businesses with content creation for marketing campaigns to drive website visits, brand awareness and engagement. Urvashi will be talking about content creation covering photo driven, event driven and seasonal posts, sponsored content benefits and downsides and maximising content areas to create multiple posts. She will also cover practical tips on advance planning your content to help you get organised for the months ahead.
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