Steenbergs is a family-run Yorkshire company specialising in the ethical sourcing and artisan hand-blending of herbs, spices, teas and home baking essentials, with a focus on organic and Fairtrade and a passion for provenance, aroma and taste. Founded by husband and wife team Axel & Sophie Steenberg in 2003, Steenbergs has always been at the forefront of ethical spices, pioneering the first Fairtrade spices into the UK and only last year the UK’s first Fairtrade saffron.
Our product range includes organic spices, herbs, spice blends, rubs and seasonings, including Za’atar and Sumac; a full complement of teas; delicious hot chocolates; stuffing mixes and a wide range of home baking products including flavoured sugars, gluten free baking powder, alcohol-free extracts and vanilla products including the UK and Europe’s first organic Fairtrade Vanilla Extract and a new organic Vanilla Paste.
All products are hand-blended, stylish and functionally presented, and packaged using recyclable materials in the Steenbergs eco-factory. So, whether you want to buy Indian spices, drink delicious teas or create delicious puddings, visit www.steenbergs.co.uk – from the hard to find ingredients to good quality ones that you use everyday.
Tell us why you would like to take part in FBC this year and how you will be featuring your product or brand to connect with the community of bloggers?
Steenbergs has been involved from the start of FBC and are delighted to continue supporting food bloggers by providing samples to FBC, this time some of our new herbal teas, organic stuffing mixes and natural home baking extracts. We really look forward to sharing our products with the blogging community and welcome all of the comments, recipes and ideas that are generated.
What do you look for in a blogger when searching to work with bloggers?
We’re really keen on working with bloggers who are interested in exploring different flavours and the ethics and provenance of food. We often send out products for review, as well as encouraging recipes and ideas on how to use our products.
Jo (@indulgingcake) made some fantastic free form recipes, including Chocolate Orange Goji Bites, which we have shared on our website as well as delicious Mushroom flatbread pizzas from Kellie (@kelliesfoodtoglow).
We run regular competitions to win Steenbergs goodies, recent ones include a baking bag for Helen (@fussfreeflavours). We post a regular feature on our blog called Time For Tea, where we ask our fellow foodies a few questions on their tea drinking habits. Recent posts have included Ximena de Castro from the Fairtrade Living Blog; Jasmine Trinity from Self Sufficient Cafe; and Helen Wilson from www.lotsofnicethings.com.
How has social media helped you connect and engage more with a wider audience and particularly bloggers?
There is a greater opportunity for immediate feedback on images, products and ideas, as well as better communication, on many different platforms. We use a variety of social media including Facebook, Twitter, Instagram and Pinterest and are always looking at new ways to interact and share our products and ideas.
So, if you also have a passion for provenance and enjoy exploring new flavours, please get in touch.
Where can bloggers find you if they want to order or connect with you?
Please email Sophie Steenberg at firstname.lastname@example.org, or send a direct message via Facebook or Twitter.
To achieve a successful blog (from an industry perspective) what comes first – the dishes, the photography, the styling or the words?
Great images are essential but interesting articles commenting on current trends also make good reading.
What positive effect are food, travel or lifestyle bloggers having on the industry?
Increased communication and engagement on key issues and trend, and promotion of a great product.
What food trend are you looking forward to seeing snowball in 2015?
We’re enjoying the rise of healthy eating trends, as well as those which use spices and herbs to give a greater depth of flavour.
If you could tell people to eat one thing more often what would it be and why?
Tumeric. It has been used for thousands of years in India as a spice and medicinal herb and has been proven to provide major benefits to both body and brain.
Share with the readers your favourite recipe from your own blog?
We’re often asked for recipes for more unusual ingredients and we think this recipe for Dukkah-encrusted Lamb is just delicious:
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