Richard Samarasinghe of Mystery Brand Design Agency

Richard PhotoRichard Samarasinghe, is the Managing Director of the leading London brand design agency Mystery (@mysterydesign).  Mystery is a design agency who specialises in the F&B / hospitality sector. Their approach to creating brands combines strategic understanding with intuitive creativity, to create brands with genuine character.   With over 20 years of strategic marketing experience, Richard has created food brands such as, Giraffe Restaurants, Za Za Bazaar, Bubbleology, Lobster Me and Brewers Fayre.

 Prior to running Mystery, Richard worked for a number of hospitality and retail businesses specializing in developing new concepts. He commenced his career in retail joining Allied Domecq as a Sales and Marketing graduate, and then spent over 10 years working on a wide range of brands including, Beefeater Gin, Teachers Whisky, and then as the New Concepts Controller at Whitbread.

 The session will explore what’s in a name, the value of brands, developing great brand experiences and how to create compelling brands in hospitality and how to craft brands with genuine character and personality. We will also explore how to define your brands positioning, brand archetypes, a brands values and how to develop engaging brand statements.

 

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  1. FBC14 Programme - Food Blogger Connect - March 16, 2014

    […] What’s your [brand] Impression? with What’s your [brand] Impression? with Richard Samarasinghe of Mystery Agency – The session will explore what’s in a name, the value of brands, developing great brand experiences and how to create compelling brands in hospitality and how to craft brands with genuine character and personality. We will also explore how to define your brand’s positioning, brand archetypes, a brand’s values and how to develop engaging brand statements. Richard Samarasinghe. […]

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