A wine writer in a previous life, Paula Gardner (@doyourownpr) spends her life helping people and brands stand out and sell themselves…to the press, customers, clients, stakeholders, bank managers and your mum who still can’t quite get her head around what you do for a living.
Paula started her career in PR over 20 years ago, working in the music business with household names such as George Michael and Bananarama. Since then she has created http://www.doyourownpr.com, and mentors both businesses and individuals in how they can PR themselves. She is the author of Get Noticed and Do Your Own PR, handbooks that give readers the nitty gritty of getting their name out there.
Paula will be talking at #FBC12 about Selling Me, Myself, and Everything Else which looks at the mindset and momentum of selling yourself, without selling your soul (in other words, in a way that feels right for you!).
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