One of the highlights of Food Blogger Connect will be the #FBC12 Market, packed full of wonderful traders, serving an intriguing array of mouth-watering food from around the globe. It will be the perfect place for you all to mingle, network and, it goes without saying, eat their delicious produce.
So, with that in mind, let’s meet one of London’s Street Food traders:
Toma Mexicano, (@TomaMexicano) is an Anglo-Mexican venture bringing ‘mama’s recipes’ to London, although not necessarily with her permission (so keep it quiet). We’ll be serving up some juicy steak tacos, crispy seasoned chicken flautas and creamy potato and cheese flautas at the FBC12 Market.
So, just who are Toma Mexicano?
Well I’m Sol (pictured on the right), an architect by trade and a current MBA student, married to a Brit, who dragged me over here from Texas and forced me to stay despite my threats that I couldn’t live in a city without Mexican food. My lovely partner, the supportive half Sabrina (pictured on the left), is a Londoner, a modern day Mary Poppins and a songwriter. Oh, and of course, she’s also the other half of this little operation.
Arriving here in 2009 and finding out there was pretty much no great Mexican food was a bit rough. So I went on a mission to find out why and that led us to where we are today!
There’s an endgame alright! We’re hoping to open our first restaurant by January. Very exciting!
Tell us a bit about food from Mexico and what it means to you.
It’s simple, fresh, rich and full of colour. It’s about things like sweet smell of fajitas on the comal back home, and the warm corn tortillas that dressed them. It really means everything to me. It’s how I identify myself and, even more so, how I keep connected to my family back home.
After Toma Mexicano, what other food stalls out there do you think are really good?
At the moment, I love Yum Bun! I’m a big fan! It’s because she puts in 200% when she makes one for a customer. It has to be perfect. I admire that.
So clichéd but my mother’s chicken and red rice dressed with seasoned black beans. YUM!!
Do you have a food blog?
No but I love to follow along. It’s good to know what food bloggers look for and what they value.
Sage Russell of Food Pilgrimage
What (positive) effect are food bloggers having on the country’s food scene?
Huge! People like to see the odd celebrity chef but people love to hear what their paisano, food blogger has to say.
What’s your favourite new ‘trend’ on the British food scene at the moment?
That’s a tough one. I would have to say the increased awareness of quality and attention to detail. Foodies are keeping a sharp eye on that now, which is great for everyone because we get a better product as a result.
What words of wisdom would you share with those keen to get involved with street food?
Engage, engage and engage with your customers. Connect with them. They want to be a part of the story and I believe they should be!
Any particular anecdote that reflects what makes your job worth all the hard work?
Getting hate mail from my loyals for not being able to get a hold of my food.
We used to trade at Broadway Market but have since been only participating in events. Trading at a stall every Sat is tough to do while in an MBA programme.
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