I work as a freelance online marketing consultant, copywriter and editor. Most of the time I work from home, unless a client requires I work from their office during a project. I live with my husband in Beirut, Lebanon. We cook a lot and love to travel whenever we get the chance. I spend half of my day working on my blog, writing, cooking, photography, meeting people for possible collaborations and attending relevant events where I meet a lot of fellow bloggers and brand representative. My goal is to become a full time blogger and focus on food and travel writing. I think brands should collaborate more with influential bloggers.
What first motivated you to blog and how has blogging changed your life?What’s your ultimate blogging dream – where do you plan to take it in the future? What are your future aspirations – both for the blog and for any related activity?
My love for writing drove me to start my blog. Writing about food and travel came naturally as we cook and travel all the time. Blogging has made me want to improve constantly and set goals I work hard to achieve. My ultimate blogging dream is to inspire readers around the globe and eventually make it a book as well as develop a product line.
Asian food is my favourite one to cook. One of my favourite recipes from my blog is a ramen:
What’s the most unusual restaurant you have ever eaten at?
The most unusual restaurant I’ve ever eaten at is a stuffed mussel place in a narrow street in Istanbul. I’ve travelled everywhere with food as a guide 🙂
If you had to eat one country’s traditional dish for a year, what would it be?
I would eat vegetable curry for a year straight.
What would be your last meal on earth?
My last meal on earth would be a mix of all the things I love, cooked into one creative dish!
I mostly shop for food at local shops and try to visit farmer markets when there are ones in Beirut. I think we’re moving back to everything healthy and picking better quality ingredients.
What blogging trends are you enjoying at the minute? Do you follow trends religiously or are you most interested in setting new trends yourself, a bit of both, or do you ignore them all together?
I think supper clubs ought to become bigger in order for those online communities to become real.
Finish this sentence: “For me, the ultimate food heaven is …”What’s your idea of food hell?
For me, the ultimate food heaven is a simple huge bowl of olive oil and garlic pasta My idea of food hell is something without any spices.
How many cookbooks do you own? What attributes make a good cookbook for you? What cookbooks have you added to your collection recently? Which cookbook do you return to time and time again?
I own dozens of cookbooks. A good cookbook is one that doesn’t make you feel like the recipe is impossible to make. I’ve just added “a change of appetite” by Diana Henry and I constantly return to “Seasons” by Donna Hay.
Celebrity chefs who use their profile for the greater good or to make us all eat healthily – is that a good thing or an annoying publicity stunt?
Celebrity chefs using their profile to make us all eat healthy is a good thing as it helps raise awareness on all the junk we’re having daily. My favourite celebrity chef is Jamie Oliver, as cliche as it sounds, because his recipes are easy, delicious and healthy at the same time. He also transmits happiness vibes.
Who is your favourite celebrity chef and / or favourite food writer? Why?
My favourite food writer must be Matt Preston, for his experience and smart judgement.
If I was given the opportunity, I would cook for Hugh Grant and J.K. Rowling as I feel there would be great conversation around that dinner table! I would make them a roast chicken full of flavours, a special quiche and a baba au rhum cake.
My favourite kitchen appliance is a blender handle. On my wishlist, I’m dreaming of Latin America.
Travel and lifestyle complete a food blog as it is all related. Food shapes my life in a way that I try to constantly discover new ingredients as well as their benefits, then transform them into a new and easy recipe. Blogging shapes my life as I constantly think about how I will be presenting all the things I do to my readers. It also shapes my approach to food and how I eat now for the same reason food shapes my lifestyle.
To achieve a successful blog, the dishes, styling, photography and words have to all be of great quality to provide great content and inspire readers.
I follow two American lifestyle bloggers closely: cupofjo.com and cupcakesandcashmere.com. I learnt you can work with your favourite brands and represent them to your readers.
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