Helen Best-Shaw (@FussFreeFlavour) is the food writer, recipe developer and the voice behind Fuss Free Flavours, one of the UK’s most popular food blogs. Having spent many years as a financial analyst, she now works with food, full time. With her firmly held belief that everyone deserves good food, and mantra of “tasty stuff without the fuss”, Helen’s recipes aim to be achievable, attainable and affordable as well as delicious.
Helen will talk at FBC12 about how to Introduce Your Readers to Restaurants & Products as well as how to Find Friends and Build Business Relationships in PR.
Introducing Your Readers to Restaurants & Products: Know what your readers want to read about. Is an introduction better than a review? Reviews need to be about far more than the specific details of the menu. What do people want to hear about in a restaurant review?
Find Friends and Build Business Relationships in PR: Learn how to build lasting and mutually beneficial relationships with brands and PRs and understand the expectations from their side, including: how to value yourself, put a price on your time, retaining your integrity and what to include in your media pack.
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