FBC14’s notorious goodie bags are choc-a-block with a wide range of ingredients to put your recipes to the test and we’re honoured to partner with Great British Chef’s to bring your these heavty bags of goodness! We caught up with Great British Chefs (@gbchefs) to find out how they came to be, what we can expect from them at #FBC14 and their take on the world of blogging…!
Great British Chefs is a premium digital brand that provides food lovers with great recipes, tips and “how to” videos from the very best chefs in Britain. The chefs we work with are the chefs who cook in their restaurants on a daily basis and whose food is distinctive and cooked with love and represents the diversity of cooking in Britain today.
We pride ourselves on delivering high quality multi-media content from real experts across a series of channels and ensuring that social media is at the heart of it. In just three years we’ve developed a website with a community of over 500,000 food lovers, with access to over 1600 recipes from 100+ chefs, over 200 videos & how to articles, over 1500 blog posts with content from around 70 bloggers.
How did you hear about FBC and how will you be featuring your product or brand to connect with the community of bloggers?
After attending FBC as a blogger in the past and seeing the level of enthusiasm, activity and buzz, we’re delighted to sponsor the goodie bags this year and hope to keep our brand in the memory of the attendees whenever they use it to shop!
How can other non registered bloggers get their hands on your product?
Food bloggers from around the world can discover more about our chefs and bloggers by visiting our website and also by signing up for our weekly newsletters which showcase recipes and blog posts. Simply visit this link to sign up.
Do you work with any bloggers currently or plan to?
We met a number of fantastic food bloggers at FBC who now blog for us on a regular basis. It’s also a lovely opportunity to us to put faces to the names and Twitters accounts we see and are entertained by on a daily basis.
We’re always on the look out for food bloggers with engaging stories to tell, stand out photography, creative recipes making the most of seasonal products and also food bloggers who have an opinion on breaking food news stories, emerging food trends and food issues. We love working with food bloggers who’ve ideally been blogging for at least two years and have a loyal following on social media.
How has social media helped you connect and engage more with a wider audience and particularly bloggers?
Social Media is at the heart of our business, so much so, our Head of Social Media was employed before we had a Business Development team. It’s really helped us to “punch above our weight” when sharing recipes to food lovers and those looking for food ideas in search engines. Our growth in this area means we’ve been able to work with some bloggers who have several thousand followers who in turn help us to amplify our messages and spread the word about our site.
What positive effect are food, travel, or lifestyle bloggers having on the industry?
We’ve seen a lot of changes in food blogging since our start in 2011. Pinterest is clearly changing how bloggers crop and caption their photography. We’ve noticed food photography styles amongst bloggers being influenced from around the world and not just dominated by the US blogging style. We’d love to see more of this European style grow and it would be great to see what the US can learn from us.
To achieve a successful blog (from an industry perspective) what comes first – the dishes, the styling, the photography or the words?
Photography is highly important in a food blog, particularly when it comes to grabbing attention in social media when you only have a few seconds to stand out. But story telling is also important as is PASSION – you can learn better lighting for your photography, composition, cropping, editing and post production techniques, but passion is harder (some might argue – impossible) to learn and that passion makes for a truly memorable food blog which people don’t want to miss.
Are food trends for following religiously, setting yourself or ignoring all together?
Food trends are constantly changing and it would be sad if they didn’t. Foraging, hybrid desserts (like cronuts), sea vegetables, dude food, 5:2 & fast diets and the like are all having an influence at the moment, but we’re excited to see people being true to themselves, sharing the food they love & get excited about rather than slavishly following trends.
If you could tell people to eat one thing more often what would it be and why?
Choosing just one thing to eat more often? As food lovers, that’s pretty impossible – please don’t make us choose with so many wonderful ingredients to try. Why not visit our recipes page to see inspiring recipes using seasonal ingredients and on that page you can also sign up to our RSS feed and get an alert whenever we have a new recipe on our site.
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