Get Nutty and Crunch on Fairtrade Liberation Nuts at #FBC14!

LIBERATION LOGO_RED

Let’s Start a Liberation with Fairtrade Nuts

Liberation Nuts (@Liberation_Nuts) is the UK’s only farmer-owned, Fairtrade nut company and is coming to the #FBC14 strEAT Party to snack on all weekend long!

Liberation Foods is the UK’s first Fairtrade and farmer owned nut company set up in 2007 by Twin and Equal Exchange – two pioneers of Fairtrade – to help small-scale nut farmers gain access to UK and international nut markets.

True to their beliefs, all nuts are sourced from co-operatives of small-scale growers and farmers who own a 44% share of the company. This ownership of the company means they have an active role in its governance and gives them more power within their supply chain. Our nuts are handpicked by members of the small-scale farmer’s cooperatives in Malawi, Mozambique, India, Peru, Bolivia, Nicaragua and El Salvador who co-own Liberation. They take pride in owning their own company; having a say in the way it is run and sharing the profits, as well as receiving fair price for their nuts.

Additionally, Fairtrade premiums are invested in community and agricultural projects. All Liberation products have been Fairtrade certified by the Fairtrade Foundation, and we aim to use 100% Fairtrade ingredients where possible. In fact, Liberation and Twin were involved in the writing of Fairtrade standards for nuts! Fairtrade is an alternative trading model that addresses the injustices of conventional trade and empowers farmers and producers in the developing world to make sure everyone gets a fair deal. Fairtrade companies like Liberation aim to secure the livelihoods of its producers by developing sustainable supply chains and working directly with farmers.

With peanuts coming from Nicaragua and Malawi and cashews all the way from India, Liberation is passionately nuts about Fair Trade, the livelihoods of its farmers and providing the best tasting product. The influence our farmers have within the company and the intimacy of our supply chain is what makes Liberation unique! Everyone at Liberation – the producers across the globe and us at the Liberation headquarters in London – is passionate about the work we do and the nuts we produce. This is what gives our nuts character, which is why our branding has always featured our friendly nut characters.

 

fbc14-connecting-bloggers-and-brands

How did you hear about FBC and what will you be showcasing at #FBC14? 

We wanted to be part of this great foodie event and connect with those equally passionate about all things foodie.

Liberation will be showcasing a range of its delicious snacks including: Oven Baked Chilli & Lime Cashews with Peanuts & Roasted Corn, Oven Baked Salted Cashews & Peanuts, and Oven Baked Mixed Peppercorn Peanuts with Cashews & Habas Frita!

All nuts are oven roasted to bring out that extra nutty taste and extra crunchy crunch!

Liberation Nuts at FBC14!

Oven Baked Chilli & Lime Cashews with Peanuts & Roasted Corn– inspired by the colour and flavour of street food in Latin America, sweet cashew nuts are coated in a special chilli and lime seasoning and oven baked slowly. The peanuts are lightly salted and baked. Once the nuts are perfectly seasoned they are mixed in with the chilli corn kernels to create the perfect blend of citrus and spice that will leave taste buds tingling! Great served with a refreshing cold beer.

Oven Baked Salted Cashews & Peanuts – each ingredient is baked separately with just the right amount of sprinkled salt (that stays on the nut) to produce the perfect ‘crunch’ and a deeply satisfying savoury hit. Liberation knows that cashews need just a little bit longer under the heat than peanuts and when all are perfectly bronzed, the nuts are cooled before being mixed and bagged. Delicious with a glass of red wine or used as an ingredient in stir-fries or tossed into a ‘Thai’ inspired salad.

We’ll also be showcasing the ever so new Oven Baked Mixed Peppercorn Peanuts with Cashews & Habas Fritas –  available from June, these hot, spicy mixed peppercorn coated peanuts are speckled with ground peppercorns, packing a real peppery taste! Not forgetting the Habas Fritas, these broad beans have been deep fried and seasoned with salt to create a crispy, crunchy and golden roasted snack.

How can other non registered bloggers get their hands on your product? Where can they find it if they wanted to order or connect with you?

Products are available in selected Waitrose stores, Oxfam stores and Traidcraft

What will make your food  stand out from the crowd at FBC and beyond? 

We follow all food bloggers – especially those with an interest in Fairtrade, health and recipes. Nuts can be a great nutritious snack. Many people avoid or limit their consumption of nuts because they believe them to be ‘fattening’ and/or ‘unhealthy’ because they contain saturated fats and saturated fats have merited more than a little bad publicity over the past 20 years or so. But hallelujah, the ‘experts‘ are backing down and at last, admitting that a little saturated fat in our diet is not only good for us but essential for a long and healthy life. And in a nutshell (forgive the pun), where better to get a fabulous source of saturated and unsaturated fats, a wealth of vitamins, minerals and protective plant chemicals and an easy and portable snack to keep energy levels optimum than in a nut?

How has social media helped you connect and engage more with a wider audience and particularly bloggers?

We recently launched the Great Banana & Nut Bake Off campaign via social media/food bloggers. The aim was to get people busy in the kitchen during Fairtrade Fortnight and show us their best recipe for a banana & nut cake – made with a conscience!

Liberation Nuts Bake Off Campaign

 The campaign went live w/c 17 February to engage with existing and new followers (via Facebook and Twitter). Allegra McEvedy and Harry Hill were selected as guest judges. We also approached nutritionist and author, Fiona Kirk as a third judge – a special prize (foodie hamper) was awarded for the most ‘nutritionally beneficial yet still delicious recipe’.

Liberation Nuts Hamper

 

 

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