FBC14 Programme

CAPITAL letters, bold fonts and exclamation!!!! marks don’t suffice in describing just how excited we are about #FBC14 (!!!!)

Sarka BabickaSummer 2014, June 6-8 (to be precise) will mark the 6th edition of the conference. Just like last year, FBC will be held at the Battersea Arts Centre, but this time we’ve booked the Grand Hall to accommodate our growing community of bloggers in style!

With each edition comes something new to the party, this year’s theme is focusing on ‘pushing boundaries’ and, in keeping with our topic, we’ve opened up FBC’s community. On top of purely food bloggers, we are also delighted to welcome travel, technology and lifestyle bloggers et al to the conference, an epicurean love connecting everyone present through different media. Whether blogging is your hobby, career or dream, the conference is for you, bringing together anyone and everyone who uses the web as a platform to promote their passions.

From our humble beginnings, we’ve quickly become the world’s leading international food blogging conference, and, intrinsic to this idea, we’ve always made it a point to invite the industry’s greatest. Having said that though, this year’s jam-packed line-up may just be the best one yet with a plethora of exciting star names and rising talents.

Yotam-and-Sami-_MG_2117Amongst the newcomers, we are delighted to welcome celebrity duo Yotam Ottolenghi and Sami Tamimi (who, on a geopolitical level, literally push boundaries) and, together with Greg Malouf and our very own Bethany Kehdy, we’re in for a gourmand taste of the rising Middle Eastern food trend.

Further afield, Monica Bhide will be flying in from Stateside, opening up the discussion about why food and travel writing matter while giving tips on how to stand out from the crowd. Meanwhile, Food Network TV chef Nichola Smith, along with TV producer Kelley Ralph, will discuss how Nichola trucked her way onto television. We’ve also invited some of the industries greats for a rounded discussion on cookbook publishing.

Donal Skehan

Get ready to put your thoughts to the typing pad with the mechanics of food and travel writing! If two writing labs weren’t enough to celebrate, we’re taking you on a visual trip with travel and lifestyle photographer Marte Forsberg, while Donal Skehan joins us from Ireland to go behind the shoot in two [yes two!] photography labs.

Joined by former television turned web producer, Babette Papaj is crossing the pond to debunk all things tech and even your next app! Of course, blogging wouldn’t be possible without the nitty gritty and we’ve got you covered! From WordPress wizard labs and content planners to social media, monetising and branding, you’ll walk away with the tools, skills and inspiration for your biggest blog make-over or start-up yet!

FBC14 Speakers

As the saying goes, ‘the proof is in the pudding’ and FBC has never just been about discussing food. Following on from the success of the strEAT Party of the last few years, this time around we’ve made sure to bring in some of the UK’s most innovative and exciting street feeders to serve the kind of food that justifies London’s international reputation as one of the world’s most exciting culinary destinations.

FBC StrEAT Party

With the line up catering across both cultural and international boundaries, there will be an option for every food lover there, from vegan to carnivore, providing a feast you’re not going to forget anytime soon. Already in the mix are ‘Vegan Peasant’ and Pan African ‘Ying Tasty’ while ‘Two Hungry Bees’ cook up bowls of Vietnamese noodles and vegetarian spring rolls and invite bloggers to roll up their sleeves to take part in a hands on demo to make their specialty spring rolls, too!

In addition, one of the stars of last year’s show, Moose Maple Butter, are making a reappearance alongside returning FBC strEAT Party Alumni Feeders Terra Rossa, African Volcano, Gran Luchito and Coconut Chili!




Seth Troxler (Yonathan) 3

This year though we’re adding to the party. We believe food is for sharing and the expression of a genuine passion for all things culinary is accessible to all. We’ve opened up the outdoor foodMIX [accessible to all pass holders, too] to host a range of eclectic demos including Mixmag’s DJ of the year and the proud owner of two BBQ pop up restaurants, DJ Seth Troxler!

What’s more, on top of the beats and eats, the strEAT will have a KITCHENcorner hosting our favourite chef demos which we will be announcing soon. But, not content with just focusing on the food, we’ll provide you with some giggles with our fun loving foodies in the KRACKINkitchen starring comedian Kelley D and musical maestro Jamie Cruisey as they sprinkle some humour to the proceedings with their food filled, audience participation comedy gameshow “Mental…Chicken Oriental” and more! We’re also encouraging our bloggers to push the boundaries with our “off the wall” photography headshot area where bloggers can have fun with their profile picture.

In addition, many of this year’s award-winning authors will be at the FBC bookSTORE, where you can purchase and get your books signed.

FBC Cookbook Corner

Have a look at the cooked up programme and join the growing community, take part in the fun and push your own boundaries!



Knowledge Hub

Topic Track

Lab Bar

Topic Track

10:00 AM -12:00 PM The Mechanics of Food Writing Lab with The Mechanics of Food Writing Lab with Monica Bhide – We will discuss writing using your senses. This will focus on making your pieces more effective and more enticing. Hands-on exercises will show you how to best incorporate your senses into your food writing pieces.

Monica Bhide
LAB The Mechanics of Travel Writing with The Mechanics of Travel Writing with Julie Falconer – We will discuss travel writing centered around storytelling. The lab will focus on making your writing more effective and engaging for your audience. Interactive exercises will help participants learn by doing.

Julie Falconer
12:00 PM-2:00 PM #FBC14 Premier: Meet, Greet, Schmooze, Eat, and Celebrate with a toast by Founder Bethany Kehdy and strEAT Party Feeders Including: Vegan Peasant, African Volcano, Two Chicks, Moose Maple Butter, Alma de Cuba and Kelley D’s KRACKINkitchen with foodMIX electing pop up by Seth Troxler of Smokey Tails and Patron Tequila.
2:00 PM-3:00 PM Does Food & Travel Writing Matter? with Does Food & Travel Writing Matter? with Monica Bhide, and Bee Wilson – This discussion takes on the question — do recipe writers, travel writers, cookbook authors make a difference. What is the true value that those of us who tell stories about food and travel bring to the table.
Monica Bhide and Bee Wilson
3:00 PM- 3:45 PM What’s your [brand] Impression? with What’s your [brand] Impression? with Richard Samarasinghe of Mystery Agency – The session will explore what’s in a name, the value of brands, developing great brand experiences and how to create compelling brands in hospitality and how to craft brands with genuine character and personality. We will also explore how to define your brand’s positioning, brand archetypes, a brand’s values and how to develop engaging brand statements.

Richard Samarasinghe.
3:45 PM – 4:00 PM Give Me A Break with Liberation Nuts, Rani’s Mix, Popcorn Kitchen, Clearspring, Love Cold Brew, Beyond the Bean and Oatly.
4:00 PM – 4:20 PM From Blog to Multi Media with From Blog to Multi Media with Anne’s Kitchen – This talk will focus on how to build a multimedia brand around your blog and create content beyond the bloggosphere. By talking about her own experiences, Anne will illustrate how spotting a niche and drawing on various skillsets can create great opportunities – and even lead to a book and TV show.
Anne Faber
LIGHTING TALK The Mechanics of Vlogging Lab with The Mechanics of Vlogging Lab with Greg Brand from Travizeo – Vlogging or Video blogging has certainly become one of the biggest tools for bloggers, and youtube has undoubtedly lead the way forward in this. In his workshop Greg hopes to dispel a few youtube myths, explain a few best practice techniques and answer any questions attendees may have about video shooting, editing and optimisation

Greg Brand from Travizeo. (Lab Closed)
4:20 PM-4:55 PM Up Close & Personal with: Luissa Weiss, Writing My Foodoire STIR IT UP STORY TIME
4:55 PM- 5:15 PM Burning Your Fingers with Historic Foodways Burning Your Fingers with Historic Foodways – Regula Ysewijn – Putting out flawed/incorrect information in a blogpost can ruin your reputation as an expert. Regula will talk about tips on how to go about researching your next blogpost.

Regula Ysewijn
5:15 PM – 5:30 PM BREAK
5:30 PM- 6:30 PM It’s APPropriate (Enhanced Content) with Babette Pebaj CONVERSATION HOUR Blog Content Planning Lab with Blog Content Planning Lab with Urvashi Roe – Urvashi will be talking about content creation covering photo driven, event driven and seasonal posts, sponsored content benefits and downsides and maximising content areas to create multiple posts. She will also cover practical tips on advance planning your content to help you get organised for the months ahead.

Urvashi Roe (Lab Closed)
6:30 PM- onwards #FBC14 strEAT Party with food and beverage from street feeders and cooks including , Terra Rossa, Explore Canada, Natvia Sugar, Alma de Cuba and Kelley D’s KRACKINkitchen gameshow with foodMIX eclectic pop up by Irene Klepinine of Omnomnom and Patron Tequila.


Knowledge Hub

Topic Track

Lab Bar

Topic Track

9:00 AM – 11:00 AM Food Photography and Styling Lab with Food Photography and Styling Lab with Donal Skehan – This lab with Donal Skehan will give you the opportunity to learn hands-on elements of food photography, lighting, camera angles, food and prop styling, paginating and editing images. Bring your cameras with you so you can practice, receive guidance and learn all about capturing your subject.

Donal Skehan (Lab Closed)
LAB Lifestyle and Travel Photography Lab with Marte Foresberg (Lab Closed) LAB
11:00 AM-11:30 AM Give Me A Break with Liberation Nuts, Rani’s Mix, Popcorn Kitchen, Clearspring, Love Cold Brew, Beyond the Bean, Oatly,Crosta & Mollica and Mornflake.
11:30 AM – 12:00 PM Trucking onto TV with Trucking onto TV with Nichola Smith and Kelley Ralph – Celebrity Chef Nichola Smith and TV Producer Kelley Ralph, talk about their experiences working together on Nichola’s first TV Food Series “Red, Hot & Yummy” for Food Network. In a frank and funny discussion they’ll talk you through the full process of how you take a germ of an idea and turn it into a TV show from both perspectives. They’ll also highlight the pitfalls one has to be aware of when entering into the world of Television.

Nichola Smith and Kelley Ralph
12:00 PM -12:30 PM What Does Monetising Really Mean, brought to you by GLAM Media STIR IT UP STORY TIME
12:30 PM- 2:30 PM #FBC14 strEAT Party with food and beverage from street feeders and cooks including Vegan Peasant, Yinx Tasty, Cooking Cooks, Pulled, Alma de Cuba and Kelley D’s KRACKINkitchen gameshow with foodMIX eclectic pop up by Lyndell Sabine of Crumble and Patron Tequila.
2:30 PM-3:00 PM Crowdfunding Your Next Project with Crowdfunding Your Next Project with Tom Reaney – Need 36K in funding fast to make your crazy idea a reality? No problem. Tom Reaney will tell us all about how he took his idea off the street, built a brand that people love and inspired people to invest in it.

Tom Reaney of Burger Bear
3:00 PM -3:45 PM Up Close & Personal with Up Close & Personal with: Yotam Ottolenghi & Sami Tamimi, Jerusalem on a Plate – Yotam Ottolenghi and Sami Tamimi will talk about their experience writing their award-winning book on the foods of Jerusalem.

Yotam Ottolenghi & Sami Tamimi
3:45 PM- 5:00 PM #FBC14 bookSTORE signing with authors including FBC Founder Bethany Kehdy, Yotam Ottolenghi & Sami Tamimi, Greg Malouf, Luisa Weiss, Anne Fabre, and Nayna Kanabar with Hardie Grant titles including The Green Kitchen, Paris Pastry Club, trEATS and Rainbow Tards. This signing and networking opportunity will connect attendees with authors, agents, publishers, food magazines, bloggers and food and travel brands. To keep you all satiated Greg Malouf and Bethany Kehdy will be serving up delicious Middle Eastern tasters (BK’s epic cherry kebabs are back!) with Wines of Lebanon to quench your thirsts. And if that wasn’t enough Oatly, Crosta & Mollica and Mornflake will also be serving up more delicious treats.
5:00 PM-5:30 PM The #NextBigThing, The Unofficial Korean Food Launch by Dan Suh of Korea Foods
5:30 PM- 6:30 PM How to Create a Life of Travel with Julie, Monica, Chris and Hannah will be talking in depth about how to create a life of travel, where you can take your job with you while you travel, whether it be for a long period of time or for shorter stints.A Lady in London, The Travel Hack, Love Play Work CONVERSATION HOUR The Mechanics of Creating a Media Pack Lab with The Mechanics of Creating a Media Pack Lab with Monica Bhide – Monica Bhide will discuss what a media pack is, why you need one and the components of an effective media pack. You will walk out with a template to create your own media pack.
Monica Bhide (Lab Closed)
6:30 PM – 9:00 PM #FBC14 strEAT Party with food and beverage from street feeders and cooks including Vegan Peasant, Santana Grill, Burger Bear, Paella and Tapa’s, Choi Boys, Wines of Lebanon, Alma de Cuba and Kelley D’s KRACKINkitchen gameshow with foodMIX eclectic pop up by Martin Morales of Andina London and Patron Tequila.


Knowledge Hub

Topic Track

Lab Bar

Topic Track

9:00 AM- 11:00 AM Food Photography and Styling Lab with Food Photography and Styling Lab with Donal Skehan – This lab with Donal Skehan will give you the opportunity to learn hands-on elements of food photography, lighting, camera angles, food and prop styling, paginating and editing images. Bring your cameras with you so you can practice, receive guidance and learn all about capturing your subject.

Donal Skehan
LAB Mechanics of Food Writing Lab with Mechanics of Food Writing Lab with Monica Bhide – These days many writers are being approached to write sponsored posts with brands. Monica will discuss how you can create effective sponsored posts that add value and keep the brands coming back. We will discuss the nuts and bolts of effective sponsored posts and do a hands on exercise.

Monica Bhide (Lab Closed)
11:00 AM-12:30 PM strEAT Party Brunch with food and beverage from street feeders and cooks including: Terra Rossa, Coconut Chili, Secret Sausage, Moose Maple Butter, Galbi Bros, Flippn Nell, Alma de Cuba and Kelley D’s KRACKINkitchen gameshow with foodMIX eclectic pop up by Kelley D and Patron Tequila.
12:30 AM- 1:45 PM The Great Big Cookbook Conversation panel of self published, ebook, and traditionally published authors and publishers with The Great Big Cookbook Conversation panel of self published, ebook, and traditionally published authors and publishers with Luisa Weiss, Babette Pepaj, and Greg Malouf – This conversation will cover a diverse and wide range of options available in the publishing industry. To publish traditionally, go the self-publishing route, are ebooks worthwhile? The speaker’s will share examples and experiences, of how consumers are discovering, buying and using cookbooks and give you a better understand of opportunities available. Over the coming weeks we’ll be adding a few more speakers to the panel.
Luisa Weiss, Babette Pepaj, Greg Malouf
1:45 PM- 2:45 PM SEO + WordPress Wizard Lab with SEO + WordPress Wizard Lab with Wholegrain Digital – Eugene Molari will be giving practical tips and insights to start and improve your blog rankings and how to use social media to boost your SEO efforts. He’ll take you under the skin of this beguiling topic, explaining its nuances, and helping demystify all the complicated rumours and theories that you may have heard! We’ll be sending lab registrants a survey/Q&A over the coming weeks in order to further tailor the lab to your specific needs.

Wholegrain Digital
LAB Growing Pains of E-Publishing Lab with Babette Pepaj LAB
2:45 PM-3:00 PM BREAK
3:00 PM- 3:15 PM Going Back To School- Blood, Sweat and Tears to becoming a Chef withGoing Back To School- Blood, Sweat and Tears to becoming a Chef with Jackie Lee – Jackie Lee will be offering up anecdotes from her experiences and practical advice for others thinking about doing the same or starting their own food business

Jackie Lee
3:15 PM-4:00 PM Practicing Presence Online with
Home of Social, Marte Forsberg, Monica Scott
4:00 PM- 6:00 PM Closing Ceremony at the #FBC14 strEAT Party with food and beverage from street feeders and cooks including: Terra Rossa, Coconut Chili, Secret Sausage, Bit Bourbon, Alma de Cuba and Kelley D’s KRACKINkitchen gameshow with Patron Tequila and Giveaways including KitchenAid, Get It Right and FBC Goodie Bags!

Tickets for a Weekend Pass, which includes access to talks, over 10 labs, meet-and-greets with some of the industry’s greatest, comical entertainment, beats, delicious eats and refreshing treats, are only £199 but the price will increase to £239 any day now – So go ahead and book your ticket now!
Once you register, you will receive a code to access and register for the labs. When nabbing a lab, please make sure you are not double booking yourself by registering for two labs during the same time as this reduces access for other delegates.
Please note that all labs are free for a limited time only for registered delegates and available on a first come first serve registration with limited spaces!

We look forward to seeing you soon and don’t forget to bring your appetites!

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