Babette Pepaj (@BakeSpace) is the founder and CEO of BakeSpace.com (2010 and 2009 Webby Award Nominee for “Best Social Network”) and TECHmunch, a U.S. based food blogger conference. Prior to launching the site, Babette worked for more than a decade producing and directing reality TV such as MTV’s “The Real World” and “Road Rules.” She is a recurring guest expert on Fox Business Channel and an expert on branded content.