Based on their mutually love for food-related topics and digital relations Dani Terbu and Nina Mohimi decided to organize the first Viennese FoodCamp in 2012. The event was very successful and resulted in them founding THE COOLINARY SOCIETY, a creative agency for digital relations and micro event management – focussing entirely on the food and travel sector.
Dani Terbu (@coolhunterin) is the CEO of coolhunting.at (www.coolhunting.at), an Austrian agency for Digital Relations and Content Marketing. Dani studied Communications in Vienna. Before establishing her agency Dani worked as an online communication and online marketing specialist in different sectors like telecommunications, pharma and media. Her professional interest in Social Media started early on in 2006 when she started her first blog about ‘corporate blogging’ as an practical experience for her diploma thesis on the same topic.
In 2010 she co-founded “Die Frühstückerinnen” (http://www.diefruehstueckerinnen.at) , a foodblog about breakfast locations in Austria. With more than 200.000 page impressions per month and over 11.000 Facebook fans it is the most successful foodblog in Austria.
She has over 15 years of marketing experience in both agency and corporate environments. Before establishing DIGITAL JUICERY, Nina was Director of Digital Strategies at a Los Angeles based webagency, where she developed project for companies like Disney Interactive, Korn/Ferry International, Participant Media.
Her clients are from various sectors, and across a range of industries, like telecommunications, start-ups and renewable energies.
Nina is an active participant of the Austrian foodblogger community with the foodblog (www.foodisten.com) she started together with 2 friends last year and that was voted to be one of the Top10 foodblogs of the D-A-CH region.
Dani Terbu & Nina Mohimi are speaking at #FBC5 about “Corporate Blogger Relations – Friends or Foe”
While more and more companies are trying to establish “blogger relations,” who is the real beneficiary of this kind of alliance? With a number of examples, casestudies and a list of dos & don’ts to showcase along with a little cheat sheet to take home, they will take you through how a blogger can attract companies, work together with them and maybe even get paid by them, but still not be seen as bias! Take home an understanding to the age old questions: When will a blogger loose credibility? and Where is the “fine line”? plus more!
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