Arganic (@Arganic_UK) is an artisan food company providing an exciting new ingredient organic argan oil to the food industry. Arganic was started from scratch and from a humble budget and has been trading for just over a year. Their oil has already got into the hands of Ottolenghi, Michelin starred restaurants, and is loved by chefs such as Peter Gordon. This year they have secured a partnership with one of the biggest fine food distributors in the UK and they have just signed a deal with Jones the Grocer in the UAE.
Dana Elemara of MyArganic is speaking at #FBC5 about being a “How To Launch a Product Line“
Here, founder Dana Elemara who previously worked for a large coorporation will speak about her experience to include; Where to start, Budgeting and Funding, Research, Challenges (to include legal), Marketing/PR on a budget (to include social media and competitions), Risk Taking, Finding a niche/gap in the market, Taking advantage of your strengths, Approaching retailers, Expanding Overseas.
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