Babette Pepaj created BakeSpace.com (@BakeSpace) in 2006 as the Web’s first food-themed social network, and has leveraged the platform to develop a new recipe for native advertising that spans app publishing, offline conferences and streaming video.
Described by USA Today as “the closest thing to a Facebook-like food site,” BakeSpace has earned multiple Webby Award honors, including back-to-back nominations for “Best Social Network.” The site has hosted campaigns for leading brands ranging from KitchenAid and McCormick to ABC, Universal and Sony Pictures.
In 2010, Babette launched the TECHmunch Food Blogger Conference, and has since brought it to major cities across North America. The traveling conference gives food bloggers the hands-on tools they need to turn their passion into profit. It also connects leading culinary brands with food bloggers and other food-related media.
In 2012, Babette launched Cookbook Cafe as the first do-it-yourself publishing tool to enable anyone (home chef, brand, nonrprofit organization, etc.) to create, market and sell a cookbook as both an iPad App and web-based ebook. Brands such as Chobani, Scharffen Berger, Driscoll’s Berries, Sabra and Disney have used the Cookbook Cafe platform to publish branded cookbooks with original and crowdsourced recipes. Cookbook Cafe has earned back-to-back Webby honors for “Best Social App,” and was recognized by the IACP (International Association of Culinary Professionals) for “Outstanding Use of New Technology.”
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